Customer Satisfaction and Perception of Individual Technology-enabled Banking Self-services
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چکیده
Satisfaction and service quality of ATM services were measured using the scales developed for this. These values were compared across the various bank groups and between the two geographical locations selected for the study. The relationship between satisfaction level and service quality were computed along with their relationship with the adoption levels and the perceived use percentage of ATMs. The results are presented in the subsequent sections.
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تاریخ انتشار 2013